Heritage Couture,
Wholesale Pricing.
Hand-picked ladies suits, kurtis & ethnic wear sourced directly from India's finest karigars and ateliers. Built for boutiques and retailers who refuse to compromise on craft, margin, or delivery.
Bridal Velvet — Zardozi
Premium Edit / SS'26
A
Atelier
500+
Designs
50+
Manufacturers
9
Categories
Pan India
Delivery
Explore by Category
From everyday cotton casuals to premium chikankari — nine curated lanes built for what your customers actually buy.
Cotton Casual
Everyday elegance in breathable cotton
Shop the edit
Georgette
Stunning party pieces in flowing georgette
Shop the edit
Chikankari
Exquisite hand-embroidered Lucknowi craft
Shop the edit
Anarkali
Floor-length grace meets modern comfort
Shop the edit
Salwar Kameez
Timeless silhouettes for every occasion
Shop the edit
Patiala
Bold Punjabi style with vibrant drapes
Shop the edit
Block Print
Traditional prints, artisan craftsmanship
Shop the edit
Kashmiri
Pashmina-inspired weaves & motifs
Shop the edit
Winter / Woolen
Warm woolens with rich embroidery
Shop the editFresh Off The Loom
Three edits we just received — each available in size sets, suit sets and dupatta pairings.
Lucknow AtelierChikankari (Premium)
Hand-embroidered ivory cottons
White-on-white florals from generation-old karigars. Soft cotton, dispatch-ready in 24 hrs.
View edit
Mehndi & SangeetGeorgette Party Wear
Emerald flow, gold sequin
Fluid georgette anarkalis with sequin work. The party-wear lane that moves fastest off your shelf.
View edit
Jaipur Print HousesBlock Print / Bandhani
Hand-block in indigo & saffron
Natural-dye block print sets in stackable colour stories. Built for daily wear margins.
View editWhy Boutiques Choose Viva
A wholesale partner that behaves like a brand — and prices like a mill.
Direct From The Loom
We buy straight from karigars in Lucknow, Jaipur, Surat & Ludhiana — no middlemen, no markup.
Quality, Verified
Every piece is inspected for stitch, fabric & embroidery before it leaves our warehouse.
Pan India in 48 Hours
Cash-on-delivery & prepaid dispatch across 25,000+ pincodes, with full tracking.
Low MOQ, Big Margins
Start with a single suit-set. Boutique-friendly minimums with wholesale-friendly pricing.
From Browse To Boutique, In 4 Steps
A wholesale workflow built for first-time and repeat retailers.
Browse the catalog
Filter by category, fabric or price. New drops added weekly.
Enquire on WhatsApp
Confirm sizes, colours & quantities with our wholesale team.
Place your order
Pay via UPI, bank transfer, or pick prepaid + COD where eligible.
Dispatched in 48 hrs
Tracked shipping pan-India with full quality-check photos.
Retail Customer? Try Another Path
Reserve suits online and have our sales team bring them to your home — no payment until you decide.
Reserve & Book a Home Visit
Not sure yet? Reserve your favourite suits online and have our sales team bring them to your home — see the fabric, try the fit, decide in person.
Reserve online
Pick suits from the catalog and reserve them with one click — no payment required.
Schedule your visit
Choose a convenient date & time. Our team confirms on WhatsApp within 24 hours.
Try & decide
Our sales rep brings the reserved suits to your home. Buy what you love, no obligation on the rest.
Currently available across Jammu · Kashmir · Himachal Pradesh
More cities coming soon.
Run by a family of textile traders — three generations, one obsession with fabric.
Viva Collections started in Surat in 2010 as a small counter for local boutiques. Today we ship to over 800 stores across Punjab, Haryana, J&K, Himachal, Delhi NCR, Uttarakhand and beyond — but every piece still passes through our own quality table before it leaves the warehouse. If a stitch isn't right, it doesn't ship. That's the only reason our retailers keep coming back.
What Retailers & Customers Are Saying
From single-shop boutiques to multi-city chains and home-visit customers — the people who keep coming back.
"The chikankari sets fly off our racks. Quality matches Lucknow market — but I don't have to fly there anymore."
Meera Iyer
Boutique Owner, Bengaluru
"Margins are honest, dispatch is in 2 days. We've been re-ordering every single week for 8 months."
Anjali Verma
Saheli Studio, Pune
"What I love most: their WhatsApp team actually knows fabric. They send video calls of the suit before we pay."
Ritu Kapoor
Tara Ethnics, Hyderabad
"Their sales rep came to our home in Jammu with 15 suits. My daughter tried on 4 before we picked the one for the wedding. So much easier than guessing online."
Sunita Raina
Retail Customer, Jammu
Stock the suits your customers
are already searching for.
Get pricing, catalogues and live drop alerts. We onboard new boutiques within a day.
Shopping for yourself?
Prefer to see it in person? Book a free home visit.
Our team comes to you across Jammu, Kashmir & Himachal Pradesh with your reserved suits — try the fabric, decide in person.